Situation
The Social Good Summit focuses on how we can make use of technology’s potential to make our world more livable by aiming to explore and describe the world we want to live in by bringing together a group change advocates, visionaries, opinion leaders and activists. For the 2018 Summit, the main goal was to attract a large audience and also influential names that will attract even larger audiences to act on goodness.
Solution
Imagining our world in 2030 required creative ideas and solutions from various opinion leaders, Turkish actors/actresses and technology experts, activists and experts from all over the world to raise awareness of the current situation of our world and how we can benefit from technology to overcome certain obstacles. As Effect BCW, we selected sponsorships and opinion leaders and we management media coverage in order to spread the message in the right way.
Success
Inspiring and also thought provoking speeches and messages of the Social Good Summit has allowed us to reach 4,648,789 people from 28 press news, 7 TV news and 325 online news.
